Your journey, our story
At ASTourguide, we believe travel should be more than just sightseeing. It's about bridging cultures, discovering hidden gems, and creating unforgettable memories. Learn about our passion for Japan and what drives us to offer unique, personalised tours.
Why we love guiding you
ASTourguide was founded on the belief that meaningful travel comes from active participation, not just observation. Our mission is to help you transcend being a mere tourist and truly become a guest in Japan, offering expert local insights and access to experiences often overlooked.
There's nothing quite like witnessing the element of surprise on a guest's face as they uncover a hidden gem – perhaps a tranquil, 1,000-year-old forest shrine or a secret lava cave, just moments from a bustling spot. We adore the "old meets new" contrast of Tokyo, guiding you from Shinjuku's neon-lit alleys to the absolute serenity of an Asakusa temple. And in Kawaguchi, the moment Mt. Fuji reveals itself, whether in the still waters of Lake Kawaguchiko or framed by the iconic Chureito Pagoda, sharing that breathtaking scale is truly the highlight of our day.
Connecting through local experiences
Some of our best memories are made over lunch. We delight in introducing guests to authentic regional dishes, such as local hoto noodles in Kawaguchi or the freshest sushi in Tokyo, at the small, cherished local eateries we frequent. Every traveller is unique, and we find immense pleasure in tailoring journeys to match your interests. Whether you're a history buff seeking deep cultural context or a photography enthusiast aiming for that perfect Golden Hour shot, we craft an itinerary just for you.
Our passion lies in fostering genuine connections and sharing the vibrant soul of Japan. Join us to experience the country not just as a destination, but as a living story waiting to be explored.
The ASTourguide difference
What truly sets an ASTourguide experience apart is our shift from mere "sightseeing" to immersive storytelling. While large bus tours focus on ticking boxes, we delve into the authentic vibe and the unseen wonders of Japan.
We offer "secret door" access – not just the famous Shibuya Crossing, but also the hidden rooftop with the best panoramic view, or that tiny, six-seat bar in Shinjuku that most tourists walk right past. Our guides possess a photography-first mindset, always seeking the perfect angle, whether it's Mt. Fuji's reflection on Lake Kawaguchiko or the neon glow in a rainy Tokyo alley, ensuring you leave with professional-grade memories. We pride ourselves on hyper-local customisation; unlike rigid tours, we're flexible. If a local bakery smells amazing or a small shrine piques your interest, we stop. It’s your day, not our schedule. This personalised pace is consistently highlighted in our Viator and TripAdvisor reviews.